Methodical logo

Methodical is a digital design agency and customer experience consultancy.

We deal in realities

What we offer is simple: we make it easier and more enjoyable for people to do business with our clients. On their websites, their apps and across any other touchpoints.

The results speak for themselves. Our clients have seen 100%+ increases in online revenue and conversion rates, significantly lowered customer service costs, and improved brand sentiment — often at the same time.

We accomplish these results because we deal in realities, leaving the hand-waving and hyperbole, the myths and magical thinking, the far-fetched and fantastical to others. We are pragmatic craftspeople with a job to do.

Our clients

Our clients are an enviable mix of titans such as Arm, Zoetis, and SVB; icons like Leica and Jumeirah; and pioneering innovators including Mimecast, Guardant, Fisher Wallace, and Artory.

They are dotted around the world — particularly North America, Europe and the Middle East — and served by our international team.

We do

  • Customer and user research
  • Requirements gathering
  • UX/UI and visual design
  • Prototyping and user testing
  • Customer experience strategy
  • Journey mapping
  • Service design
  • Training and workshops

Our business

Methodical was co-founded by Matt Watkinson, an influential figure in the customer experience industry, and his long-term collaborator Ben Smith.

The core team has worked together for over a decade, and we pride ourselves on treating our people well.

If you work with us as an associate, freelancer, or independent subject matter expert, you can expect a supportive, fun environment, and your invoice to be paid in record time. Wouldn’t that be nice?

Our philosophy

To us, a successful project achieves three things: commercial results, a stronger brand, and happier customers.

We also believe that true excellence is doing ordinary things extraordinarily well.

With this in mind, we stubbornly focus on the fundamentals:

  • An absolute commitment to maximizing the value we provide.
  • Exceptional communication and relationship management.
  • Commercial pragmatism.
  • Deep immersion in the problem space.
  • A willingness to sweat the boring details.

Every client of every agency deserves these things, but they seldom receive them. That’s why we keep the clients we win.

We’d be delighted for you to experience the difference first-hand.

Please get in touch at [email protected]